{"id":297,"date":"2021-02-06T18:49:56","date_gmt":"2021-02-06T09:49:56","guid":{"rendered":"http:\/\/yobou.work\/?p=297"},"modified":"2021-07-08T16:44:39","modified_gmt":"2021-07-08T07:44:39","slug":"%e6%ad%af%e5%91%a8%e7%97%85%e4%ba%88%e9%98%b2%e3%82%92%e6%88%90%e5%8a%9f%e3%81%ab%e5%b0%8e%e3%81%8f%e3%81%9f%e3%82%81%e3%81%ab%e5%a4%a7%e5%88%87%e3%81%aa%e3%81%93%e3%81%a8","status":"publish","type":"post","link":"https:\/\/yobou.work\/?p=297","title":{"rendered":"\u6b6f\u5468\u75c5\u4e88\u9632\u3092\u6210\u529f\u306b\u5c0e\u304f\u305f\u3081\u306b\u5927\u5207\u306a\u3053\u3068"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-large wp-image-298\" src=\"https:\/\/i0.wp.com\/yobou.work\/wp-content\/uploads\/2021\/02\/P1010805.jpg?resize=584%2C438\" alt=\"\" width=\"584\" height=\"438\" srcset=\"https:\/\/i0.wp.com\/yobou.work\/wp-content\/uploads\/2021\/02\/P1010805.jpg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/yobou.work\/wp-content\/uploads\/2021\/02\/P1010805.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/yobou.work\/wp-content\/uploads\/2021\/02\/P1010805.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/yobou.work\/wp-content\/uploads\/2021\/02\/P1010805.jpg?resize=1536%2C1152&amp;ssl=1 1536w, https:\/\/i0.wp.com\/yobou.work\/wp-content\/uploads\/2021\/02\/P1010805.jpg?resize=400%2C300&amp;ssl=1 400w, https:\/\/i0.wp.com\/yobou.work\/wp-content\/uploads\/2021\/02\/P1010805.jpg?w=2048&amp;ssl=1 2048w, https:\/\/i0.wp.com\/yobou.work\/wp-content\/uploads\/2021\/02\/P1010805.jpg?w=1330 1330w, https:\/\/i0.wp.com\/yobou.work\/wp-content\/uploads\/2021\/02\/P1010805.jpg?w=1995 1995w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/p>\n<p>\u3000\u6b6f\u5468\u75c5\u306e\u4e88\u9632\u3092\u6210\u529f\u306b\u5c0e\u304f\u305f\u3081\u306b\u306f\u3069\u3046\u3057\u305f\u3089\u3088\u3044\u306e\u3067\u3057\u3087\u3046\u3002\u4eca\u56de\u306f\u305d\u3093\u306a\u30c6\u30fc\u30de\u3067\u3059\u3002<\/p>\n<h2>\n<strong>\uff11\uff0e\u610f\u8b58\u30fb\u884c\u52d5\u5909\u5bb9\u3078\u306e\u63f4\u52a9<\/strong><\/h2>\n<p><strong><br \/>\n<\/strong>\u3000\u3069\u3046\u884c\u52d5\u5909\u5bb9\u306b\u7d50\u3073\u3064\u3051\u308b\u304b\u306e\u30d2\u30f3\u30c8\u306f\u3001\u4ee5\u524d\u306e\u6295\u7a3f\u300cTBI\u3092\u6210\u529f\u306b\u5c0e\u304f\u305f\u3081\u306b\u4eba\u306b\u884c\u52d5\u5909\u5bb9\u3092\u5373\u3059\u4e0a\u3067\u6709\u52b9\u306a\uff13\u3064\u306e\u65b9\u6cd5\u300d\u300c\u4e88\u9632\u6b6f\u79d1\u304b\u3089\u7981\u7159\u3092\u8003\u3048\u308b\u300d\u3092\u3054\u53c2\u7167\u3044\u305f\u3060\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002\u30da\u30f3\u30b7\u30eb\u30d0\u30cb\u30a2\u5927\u5b66\u30a6\u30a9\u30fc\u30c8\u30f3\u6821\u306e\u30b8\u30e7\u30fc\u30ca\u30fb\u30d0\u30fc\u30ac\u30fc\u6559\u6388\u300cHow to Persuade People to Change Their Behavior\u300d\u306e\uff13\u3064\u306e\u9805\u76ee\uff11\uff0e\u30ae\u30e3\u30c3\u30d7\u306b\u5149\u3092\u5f53\u3066\u308b\u3002\uff12\uff0e\u8cea\u554f\u3092\u6295\u3052\u304b\u3051\u308b\u3002\uff13\uff0e\u591a\u304f\u3092\u6c42\u3081\u3059\u304e\u306a\u3044\u3002\u3067\u3059\u306d\u3002<br \/>\n\u3000\u305d\u306e\u4ed6\u306e\u65b9\u6cd5\u3068\u3057\u3066\u3001\u30af\u30ea\u30cb\u30c3\u30af\u3067\u306f\u300cMust\u3092Want\u306b\u5909\u3048\u308b\u300d\u3068\u3044\u3046\u3053\u3068\u3092\u6559\u3048\u3066\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u300cMust\uff1a\u6b6f\u78e8\u304d\u3092\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u300d\u304b\u3089\u300cWant\uff1a\u6b6f\u78e8\u304d\u3092\u3057\u305f\u3044\uff01\u300d\u306b\u5909\u3048\u308b\u5fc5\u8981\u304c\u3042\u308b\u3068\u3002\u3067\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u306e\u304b\u3001\u305d\u308c\u306f\u300c\u30e1\u30ea\u30c3\u30c8\u3092\u8a8d\u8b58\u3055\u305b\u308b\u300d\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u4eba\u9593\u306f\u81ea\u5206\u306b\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u3068\u8a8d\u8b58\u3059\u308b\u3068\u9032\u3093\u3067\u305d\u308c\u3092\u3084\u308d\u3046\u3068\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u884c\u5217\u3059\u308b\u30e9\u30fc\u30e1\u30f3\u5e97\u306b\uff11\u6642\u9593\u3082\u4e26\u3093\u3067\u98df\u3079\u3088\u3046\u3068\u3059\u308b\u4eba\u304c\u3044\u307e\u3059\u3088\u306d\u3002\u305d\u308c\u306f\u3001\u8a71\u984c\u306b\u306a\u3063\u3066\u3044\u308b\u307f\u3093\u306a\u304c\u98df\u3079\u3066\u3044\u308b\u304a\u3044\u3057\u3044\u30e9\u30fc\u30e1\u30f3\u304c\u98df\u3079\u3089\u308c\u308b\u3068\u3044\u3046\u300c\u30e1\u30ea\u30c3\u30c8\u300d\u304c\u3042\u308b\u304b\u3089\uff11\u6642\u9593\u3082\u4e26\u3079\u308b\u306e\u3067\u3059\u3002\u3042\u3001\u3061\u306a\u307f\u306b\u307c\u304f\u306f\u305d\u308c\u3092\u30e1\u30ea\u30c3\u30c8\u3068\u611f\u3058\u306a\u3044\u304b\u3089\u4e26\u3070\u306a\u3044\u3067\u3059\u304c\u3002\u30d1\u30c1\u30f3\u30b3\u3084\u7af6\u99ac\u306a\u3069\u306e\u30ae\u30e3\u30f3\u30d6\u30eb\u3082\u305d\u3046\u3067\u3059\u3002\u30b9\u30ea\u30eb\u3092\u5473\u308f\u3048\u308b\u3001(\u3042\u308f\u3088\u304f\u3070)\u304a\u91d1\u304c\u5897\u3048\u308b\u3001\u53cb\u9054\u304c\u51fa\u6765\u308b\u30fb\u30fb\u30fb\u305d\u3046\u3044\u3046\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u304b\u3089\u4eba\u9593\u306f\u884c\u52d5\u306b\u79fb\u3059\u308f\u3051\u3067\u3059\u3002\u30e1\u30ea\u30c3\u30c8\u3092\u611f\u3058\u306a\u3051\u308c\u3070\u4eba\u306f\u884c\u52d5\u306b\u79fb\u3057\u307e\u305b\u3093\u3002\u305d\u3046\u3001\u307c\u304f\u307f\u305f\u3044\u306b\u3002<br \/>\n\u3000\u305d\u308c\u3067\u306f\u3001\u5b9f\u969b\u306b\u6b6f\u78e8\u304d\u3092\u3059\u308b\u3068\u60a3\u8005\u3055\u3093\u306f\u3069\u3093\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u6b6f\u5468\u75c5\u304c\u3088\u304f\u306a\u308b\u3002\u53e3\u81ed\u304c\u6e1b\u308b\u3002\u3055\u3063\u3071\u308a\u3059\u308b\u3002\u30c0\u30a4\u30a8\u30c3\u30c8\u306b\u306a\u308b\u3002\u80ba\u708e\u4e88\u9632\u3067\u9577\u751f\u304d\u3067\u304d\u308b\u3002\u5165\u308c\u6b6f\u306b\u306a\u3089\u306a\u304f\u3066\u6e08\u3080\u3001\u6b6f\u3092\u524a\u3089\u308c\u306a\u3044\/\u629c\u304b\u306a\u3044\u3067\u6e08\u3080\u30fb\u30fb\u30fb\u3053\u3093\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3002\u3053\u306e\u3088\u3046\u306a\u4e2d\u304b\u3089\u60a3\u8005\u3055\u3093\u304c\u5b9f\u969b\u306b\u30e1\u30ea\u30c3\u30c8\u306b\u611f\u3058\u308b\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u8a8d\u8b58\u3055\u305b\u308b\u308f\u3051\u3067\u3059\u3002\u5b9f\u969b\u3001\u884c\u52d5\u5909\u5bb9\u306b\u7d50\u3073\u3064\u3051\u305f\u304f\u3066\u8272\u3093\u306a\u30c7\u30fc\u30bf\u3092\u8003\u3048\u308b\u308f\u3051\u3067\u3059\u304c\u3001\u305d\u3046\u3044\u3063\u305f\u7406\u8ad6\u3088\u308a\u3082\u611f\u60c5\u306b\u8a34\u3048\u305f\u65b9\u304c\u4eba\u306f\u52d5\u304f\u3068\u3044\u3046\u306e\u306f\u6709\u540d\u306a\u8a71\u3067\u3059\u306d\u3002<\/p>\n<h2>\n<p><strong>\uff12\uff0e\u3082\u3046\u4e00\u5ea6\u30bb\u30eb\u30d5\u30b1\u30a2\u306e\u5927\u5207\u3055\u3092\u8a8d\u8b58\u3059\u308b<\/strong><\/h2>\n<p>\n\u3000\u4ed6\u8a18\u4e8b\u3067\u3082\u6563\u3005\u66f8\u3044\u3066\u3044\u307e\u3059\u304c\u3001\u4e88\u9632\u533b\u7642\u306e\uff13\u6bb5\u968e\u306e\u3046\u3061\u307e\u305a\u306f\uff11\u6b21\u4e88\u9632\u304c\u91cd\u8981\u3067\u3059\u3002\u3059\u306a\u308f\u3061\u30bb\u30eb\u30d5\u30b1\u30a2\u304c\u5927\u5207\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u30bb\u30eb\u30d5\u30b1\u30a2\u306e\u5927\u5207\u3055\u306f\u3001\u53e4\u4ee3\u30ae\u30ea\u30b7\u30a2\u306e\u533b\u5e2b\u30d2\u30dd\u30af\u30e9\u30c6\u30b9\u304c\u300c\u6d41\u884c\u75c5\u300d\u306e\u4e2d\u3067\u300c\u533b\u8853\u306f\u4e09\u3064\u306e\u8981\u7d20\u304b\u3089\u6210\u308b\u3001\u75be\u75c5\u3068\u60a3\u8005\u3068\u533b\u5e2b\u3068\u3002\u533b\u5e2b\u306f\u533b\u8853\u306e\u3057\u3082\u3079\u306a\u308a\u3002\u60a3\u8005\u306f\u533b\u5e2b\u3068\u3068\u3082\u306b\u75be\u75c5\u3068\u95d8\u308f\u306a\u3051\u308c\u3070\u306a\u3089\u305a\u300d\u3068\u66f8\u3044\u3066\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u7d00\u5143\u524d\u304b\u3089\u300c\u60a3\u8005\u306f\u533b\u5e2b\u3068\u3068\u3082\u306b\u75be\u75c5\u3068\u95d8\u3046\u7fa9\u52d9\u304c\u3042\u308b\u300d\u3068\u8a00\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002<br 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\/>\n\u30fb \u65e5\u672c\u4eba\u304c\u6c38\u4e45\u6b6f\u3092\u55aa\u5931\u3059\u308b\u539f\u56e0 \u7b2c\uff11\u4f4d<br \/>\n\u30fb 10\u672c\u4ee5\u4e0a\u6b6f\u3092\u5931\u3046\u3068\u30018\u5e74\u306e\u9593\u306b\u6b7b\u4ea1\u30ea\u30b9\u30af\u306f5\u5272\u4ee5\u4e0a\u9ad8\u307e\u308b\u3002<br \/>\n\u30fb \uff12\u578b\u7cd6\u5c3f\u75c5\u3067\u306f\u6b6f\u5468\u6cbb\u7642\u306b\u3088\u308a\u8840\u7cd6\u304c\u6539\u5584\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u63a8\u5968\u3055\u308c\u308b\u3002<br \/>\n\u30fb \u6b6f\u8089\u7e01\u4e0b\u306e\u6b6f\u5468\u75c5\u83cc\u304c\u8840\u884c\u6027\u306b\u5b50\u5bae\u5185\u3078\u8ee2\u79fb\u3057\u80ba\u708e\u3068\u80ce\u5150\u3092\u7d76\u547d\u3055\u305b\u305f\u3002<br \/>\n\u30fb \u6b6f\u5468\u75c5\u306b\u95a2\u9023\u3057\u305f\u6162\u6027\u708e\u75c7\u304c\uff71\uff99\uff82\uff8a\uff72\uff8f\uff70\u75c5\u306e\u539f\u56e0\u3068\u306a\u308b\u53ef\u80fd\u6027\u304c\u793a\u3055\u308c\u305f\u3002<br \/>\n\u30fb \u6b6f\u5468\u708e\u306f\u5fc3\u81d3\u8840\u7ba1\u75be\u60a3(CVD)\u306e\u30ea\u30b9\u30af\u3092\u4e0a\u6607\u3055\u305b\u308b<br \/>\n\u30fb \u80a5\u6e80\u306e\u7a0b\u5ea6\u3068\u30a2\u30bf\u30c3\u30c1\u30e1\u30f3\u30c8\u30ed\u30b9\u306e\u7a0b\u5ea6\u3068\u304c\u512a\u4f4d\u306b\u76f8\u95a2\u3059\u308b\u3002<br \/>\n\u30fb \u6b6f\u5468\u75c5\u3092\u767a\u75c7\u3057\u3066\u3044\u308b\u3068\u865a\u8840\u6027\u5fc3\u75be\u60a3\u306b\u306a\u308b\u30aa\u30c3\u30ba\u6bd4\u306f2\u500d\u306b\u5339\u6575\u3059\u308b\u3002<br \/>\n\u30fb \u53e3\u8154\u885b\u751f\u72b6\u614b\u3068\u8aa4\u56a5\u6027\u80ba\u708e\u306b\u95a2\u9023\u6027\u304c\u3042\u308b\u3002<br \/>\n\u3000\u5927\u5207\u306a\u306e\u306f\u533b\u7642\u8005\u3068\u3057\u3066\u3001\u3053\u3046\u3044\u3046\u30c7\u30fc\u30bf\u304c\u3042\u308b\u3088\u3068\u7d39\u4ecb\u3059\u308b\u3053\u3068\u3067\u306f\u306a\u304f\u3001\u3053\u3046\u3044\u3046\u30c7\u30fc\u30bf\u304c\u300c\u81ea\u5206\u306e\u554f\u984c\u300d\u3067\u3042\u308b\u3068\u60a3\u8005\u3055\u3093\u306b\u8a8d\u8b58\u3057\u3066\u3082\u3089\u3046\u3068\u3044\u3046\u3053\u3068\u306a\u3093\u3060\u3068\u601d\u3044\u307e\u3059\u3002\u307c\u304f\u306f\u8a2a\u745e\u3059\u308b\u307e\u3067\u300c\u3053\u3046\u3044\u3046\u30c7\u30fc\u30bf\u304c\u3042\u308b\u3093\u3084\u3001\u6050\u308d\u3057\u3044\u3084\u308d\u300d\u306a\u3093\u3066\u3084\u3063\u3066\u3057\u307e\u3063\u3066\u3044\u307e\u3057\u305f(\u53cd\u7701)\u3002<\/p>\n<h2>\n\u3000<br \/>\n<strong>\uff14\uff0e\u53c2\u8003\u6587\u732e<\/strong><\/h2>\n<p>\n\u30fbJonah Berger\u3000Harvard Business Review\u3000April 20, 2020<br \/>\n\u30fb\u30d2\u30dd\u30af\u30e9\u30c6\u30b9\u5168\u96c6\u300c\u6d41\u884c\u75c5\u300d\u5927\u69fb\u771f\u4e00\u90ce\u7de8<br \/>\n\u30fb8020\u8ca1\u56e3\u7b2c\uff12\u56de\u6c38\u4e45\u6b6f\u306e\u629c\u6b6f\u539f\u56e0\u8abf\u67fb<br \/>\n\u30fb8020\u8ca1\u56e3\u4f1a\u8a8c8020, No.12:96, 2013<br \/>\n\u30fb\u65e5\u672c\u7cd6\u5c3f\u75c5\u5b66\u4f1a\u7cd6\u5c3f\u75c5\u8a3a\u7642\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3<br \/>\n\u30fbHanYW et al.: Obstet Gynecol,115(2):442,2010<br \/>\n\u30fbTakeuchi L et al.: J Am Geriatr Soc,65(5)e95-e100, 2017<br \/>\n\u30fbD&#8217;Aiuto F et al. J Periodontal Res 2004;39(4):236-241<br \/>\n\u30fb\u30a2\u30e1\u30ea\u30ab\u56fd\u6c11\u5065\u5eb7\u6804\u990a\u8abf\u67fb(NHANES III)<br \/>\n\u30fbBeck J, et al:J Periodontol, 67(10): 1123-1137, 1996<br \/>\n\u30fbYoneyamaT et al:Lancet,354(9177):515, 1999<\/p>\n<p><!-- START MoshimoAffiliateEasyLink --><\/p>\n<p><script 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